Why work with the 24 Hour Museum?
The 24 Hour Museum website is the only facility of its kind specific to our sector. Our sites currently attract well over one million visits per month, with Show Me (our kids site) reaching around 200,000 children per month.
In our recent user survey over 85% of respondents said using the 24 Hour Museum had made them more likely to visit a museum or gallery.
As well as publishing to the general public 24 Hour Museum has a substantial museum and gallery sector audience. In our last audience survey around 15 to 20% of our readers who responded said they worked in the museum sector.
So 24 Hour Museum is a very effective way to reach fellow museum and arts professionals, and to read about the latest projects, conferences, case studies and best practice.
Does the 24 Hour Museum compete for audience with your website?
24 Hour Museum, as an MLA-funded public sector organisation, has an important part to play in the network of interlinked sites that the DCMS and MLA see as an important part of the future cultural web in the UK.
24 Hour Museum's role is to be a cultural broker for the sector. This means using simple, accessible journalistically-based content to attract large numbers of readers and potential museum visitors, who are then passed on to your museum websites and venues.
It's key to realise that 24 Hour Museum content doesn't compete with your collections info, minisites or own content. Our stories will usually be shorter than content found on your sites, with less detail, and will not attempt to assume authority over your collections. Museums we link to in our stories are the experts, not us.
We work hard to present new museum websites to our audience, and we have found that these links often become substantial routes to readers - the Natural History Museum tells us that the link to thier kids content from Show Me is the biggest external referrer to the content.
