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RELEASE - 14/09/2004 - LOYD GROSSMAN LAUNCHES 24 HOUR MUSEUM CITY HERITAGE GUIDES
14/09/2004

PRESS RELEASE - 14/09/2004

For Immediate Release

LOYD GROSSMAN LAUNCHES 24 HOUR MUSEUM CITY HERITAGE GUIDES

www.24hourmuseum.org.uk/cityheritage

The 24 Hour Museum, the national online guide to museums, galleries and heritage, have launched a new series of websites about English cities and their heritage. Commissioned by the Department of Culture Media and Sport initiative Culture Online, the 24 Hour Museum City Heritage Guides celebrate and explore the rich diversity of cultural heritage on offer in each city.

The ten cities selected as the subjects of 24 Hour Museum’s first City Heritage Guides are: Birmingham, Brighton & Hove, Bristol, Leeds, Leicester, Liverpool, London, Manchester, Newcastle & Gateshead and Norwich.

“English cities are rich with areas of cultural interest. City Heritage Guides will help communities discover treasures on their doorsteps. They will also provide a boost for tourism, showcasing the ‘hidden heritage’ of cities for visitors from both home and abroad.” Arts Minister Estelle Morris commented.

“Our job at 24 Hour Museum is to raise public awareness of the museum, gallery and heritage sector and to inspire people to visit and explore the wealth of fantastic resources they offer” says Loyd Grossman, chairman of the 24 Hour Museum. “This project allows us to really get behind regional heritage and present more in-depth local content.”

Each city heritage guide site contains:

  • News, reviews and special features about the city’s unique collections and heritage.

  • An easy-to-use, comprehensive database of the city’s museums, galleries and heritage sites with up-to-date listings and visitor information.

  • A dedicated By Kids For Kids section showcasing what’s available in local museums and galleries for children.

  • Local History – Stories, trails, reviews and authentic recommendations from local people who know the city best.

  • Exclusive promotions & special offers from museums, galleries within the cities.

    Loyd Grossman and Culture Online Director, Jonathan Drori attended a special taster session at the UK Online Centre in Holborn Library to launch the project. This launch was part of a network of events in UK Online Centres in each city designed to give members of the public, particularly those without access to IT at home or work, an opportunity to contribute to the new websites.

    An open invitation to participate is extended to individuals and groups within each featured city. “Material produced by community associations, voluntary groups, outreach workers and children in each of the ten featured cities really helps to bring the City Heritage Guides to life” explains Jon Pratty, 24 Hour Museum Editor.

    24 Hour Museum have developed Storymaker, an easy-to-use online authoring system, to help groups and individuals write about the heritage, culture and history of their city. “Storymaker is free to use and can empower groups or individuals to present their heritage in their own words,” continues Jon Pratty, “and no specialist web-knowledge is needed to use it.”

    Storymaker can be used by anyone to submit material to the City Heritage Guide on a one-off basis. However, with a free user name and password Storymaker can be used to create work over a period of time, to build up a bank of resources within a group, or to save work for other uses - for example on other websites too. Details of how to get started can be found on the website and at every stage there are simple step-by-step instructions to follow.

    24 Hour Museum hope to secure funding in the near future to cover cities across the rest of the UK.

  • - ENDS -

    Notes to editors:

    1. 24 Hour Museum (24HM), set up in 1999, is funded by the DCMS – the Department for Culture, Media and Sport - through MLA – the Museums, Libraries and Archives Council. The 24HM City Heritage Guides are funded by the DCMS’ Culture Online initiative.

    2. The 24HM database contains information on around 3,000 UK museums, galleries and heritage sites. The site currently attracts over 240,000 visitor sessions per month (average duration of visit 10 minutes). In a recent user survey over 85% of respondents said using the 24HM website had made them more likely to visit a museum or gallery.

    3. Culture Online is a Department for Culture, Media and Sport programme with £13m funding allocated to deliver cross sectional collaborations between cultural and commercial organisations to encourage people throughout the country to interact with the arts and culture in new and creative ways.

    4. To date 13 number of projects have been commissioned involving thousands of people and over 30 cultural and commercial organisations.

    5. Throughout the Culture Online projects, best practice in terms of accessibility is represented at all times. Culture Online has developed a partnership with City University to ensure that accessibility is at the core of all projects.

    For further information about Culture Online contact Toby Sargent, DCMS Press Office, Tel. 020 7211 6276 or email toby.sargent@culture.gsi.gov.uk www.cultureonline.gov.uk

    For further information about 24 Hour Museum and 24 Hour Museum City Heritage Guides contact Ruth Cobb ruth@24hourmuseum or Richard Moss at richard@24hourmuseum.org.uk Tel: 01273 82 00 44

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