Alongside the garments the curators have chosen films, television recordings and advertising to put the history of denim into a social context.
This is particularly the case when the focus shifts to how the rebels of the 50s, with or without causes, embraced the fabric in homage to the denim-clad cowboys of the movies. Footage of James Dean, Marlon Brando and Elvis Presley demonstrates how denim plus subversive attitudes equals the image of the Wild One or the Rebel.
Meanwhile, tribes as diverse as Rockers and Beatniks have worn denim out of non-conformity. However, the exhibition shows how denim clothing was as recognisable as the three-piece suit when it came to signalling the attitudes of the wearer.
Denim – The Fabric of Our Lives does not take its title lightly. While the items on display illustrate how pervasive denim has become, the relationship between it and the people who wear it is at the heart of the exhibition. Visitors are therefore asked to provide further evidence of this iconic fabric’s central place not only in our wardrobes but in our lives.
An interactive element collects dialogue from visitors. Their conversations reveal memories and stories proving that denim is not yet a museum piece but a part of everyday experience. Visitors are also contributing objects and photographs to add to the exhibition and are therefore helping with further research into the subject.
While denim has a long world-wide history and seems now an immoveable place in our lives, current global issues relating to cheap labour and pollution in fabric production cannot be ignored. Consequently, this exhibition includes an exploration of how denim is a fabric of other people's lives too and so brings the denim story into the twenty-first century.