In the 1840s, people were only just beginning to have money and time available for leisure travel, and useful information on potential destinations was much harder to come by. The John Murray publishing house recognised this gap in the market and filled it with their red travellers’ handbooks series.
Ford’s handbook in particular was a huge success, with The Times deeming it '[one of] the best books of travel, humour, and history, social, literary, political and artistic, in the English language'.