Founded by freshly graduated architects Chip Lord and Doug Michels in 1968, the Ant Farm were a radical architecture and design group who were also talented video, performance and installation artists.
Viewing themselves as part of the late 60s and 70s cultural underground – hence the name – Ant Farm embraced the social rebelliousness of the period and the associated lifestyle of communal living, reflecting the counterculture ethos of pooling talent and resources.
Early on in their work, the collective turned its attention to mass media; re-staging historical events and reactive stunts that commented on America’s preoccupation with power, mobility and media.
The films on show capture nine of their most famous interventions, all captured on a Sony Portapak video camera, including the infamous Media Burn (1975), The Cadillac Ranch Show (1974/1980) and The Eternal Frame (1975) among others.
Staged on July 4, 1975 and set in the parking lot of San Francisco’s Cow Palace, Media Burn showed members of the collective, dressed up like astronauts, crawl into the Phantom Dream Car – a customized 1959 Cadillac El Dorado Biarritz complete with interior video communication before driving it full speed right through a pyramid of flaming TVs.
A literal collision of two American icons – the car and the television – Media Burn was spectacular performance, widely covered on TV news and later distributed on videotape, a move that demonstrated the collective’s ability to exploit the very medium they attacked.