Waxing (for pleasure), the first installation in the Seduced Show. © The Window Gallery

Window shopping is set to take on a whole new meaning as Londoners are confronted with images of sex, bondage and passion as part of a series of new art installations on Charing Cross Road.

The artworks will appear in the Window Gallery of Central Saint Martins College of Art and Design, with the first instalment unveiled at noon on October 12 2007.

Titled The Window Gallery Seduced Show, the exhibition will be viewable from the street 24 hours a day until January 27 2008. The display will change every Friday evening and feature the work of 19 contemporary artists, and include provocative themes like semi-naked figures bathed in hot wax and modern interpretations of Christ on the cross.

“This is a highly unique and accessible exhibition that will not only grab people’s attention but really make them think about their own and society’s attitudes towards visual representations of sex,” said The Window Gallery Curator John O’Hora.

The project is inspired by Barbican Art Gallery’s own exhibition Seduced: Art and Sex from Antiquity to Now, which opens on October 12 2007. Each display has been designed to force viewers to question their attitudes to pornography and sexually unambiguous imagery.

The first work to go on show will be Waxing (for pleasure) by Central Saint Martin’s graduate Hector de Gregorio. More information about the project can be found on the Seduced at The Window Gallery website.